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EA STICKING BEHIND TIGER WOODS
EA Sports President Peter Moore explains why EA is sticking behind Tiger.

Posted by GamingFeud on Jan 5, 2010 14:00 (66 days ago)

Tiger Woods has seen a few sponsorships drop due to his sex scandal. A big endorsement for Tiger Woods is Electronics Arts - Tiger Woods PGA Tour games. Tiger has been the face of PGA Tour for quite some time. Rumors were going around that EA would drop Tiger from PGA Tour due to his scandal. EA Sports president Peter Moore is sticking behind Tiger Woods. Posted in his official blog he explained why EA Sports is sticking behind tiger woods.
 
He wrote (via 1UP)
 
Our relationship with Tiger has always been rooted in golf. We didn't form a relationship with him so that he could act as an arm's length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world's best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.
By his own admission, he's made some mistakes off the course. But regardless of what's happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history. At EA SPORTS, we make authentic sports simulations. When we say "It's in the Game," it is not just a tag line but a statement about the quality and authenticity of the game experience. Tiger Woods PGA TOUR Online is truly representative of that rallying cry, and a game that all of us at EA SPORTS are proud to be delivering this month to sports fans around the globe.
 
We’re not sure if Tiger Woods sex scandal will affect his future games, we’ll see soon enough.
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